“A brand is not what you say it is; it’s what they say it is.” – Marty Neumeier
Brands are defined in the minds of the people who encounter them. As brand developers, Saxum crafts the elements of a brand that give it personality, structure and longevity. Saxum’s art directors form the visual identity of brands via logo marks and other visual themes. Meanwhile, copywriters give the brands a tone of voice for use in print, digital, video and other messaging. Collectively, these components create a unique persona for your brand — one your audience can relate to.
Brand management creates “encounters” between the target audience and brand. As customers constantly evolve, so should a brand. Saxum’s marketing and insights strategists, media buyers and digital media content managers are constantly pushing the envelope to help your organization separate your brand from the competition.
- Brand Development
- Logo Design
- Graphic Design
- Motion Graphics
- Video Production & Development
October 19, 2016Someone once told me they aren’t willing to be creative outside of work because they’re not paid to do it. This concept was shocking to me. Creativity isn’t a punch card. It’s not a trait that we just switch on and off at our office desks; it’s woven into every facet of our lives. In my experience, even when I’m acting as a consumer, I’m deconstructing and reverse engineering whatever content I’m viewing. I’m never just sitting on the couch, brain-dead and drooling over Netflix. I’m finding inspiration from great storytelling, I’m researching what makes interesting camera angles and I’m…
October 11, 2016Think back to your high school history class – You may recall one of the things you studied was the Industrial Revolution. This was the period in our history that saw the transition to new manufacturing processes that changed the landscape of how the American workforce conducted their jobs. Breakthrough. Mind-blowing. This simply changed lives forever. Since that revolutionary time, we’ve seen landmark inventions including the telephone, automobile, airplane and so many other things that forced us to never look back. Let’s jump ahead to the late 1950s. Something was going on that would eventually transform our lives again. It…
September 13, 2016At Saxum, we pride ourselves with creativity at our center. To some, creativity comes in a lightbulb moment and for others, creativity takes time. Looking for inspiration, I asked five Saxumites what they do to cultivate their creativity. Madison Bryan, Digital Strategist What spurs your creativity? “At work, it’s getting together and chatting with people. Then I go and do research to get ideas because you can’t be creative when you don’t know enough about something. I also do a lot of industry research, and I do a ton of reading just to see what others are doing and how…
September 7, 2016We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that C. Renzi Stone, our CEO, started Saxum in his living room 13 years ago. He quickly hired his first employee, now Senior Vice President of HR and Operations, Sara Walker. Saxum officially filed as an LLC on July 29, 2003 and by 2004, we added…
August 23, 2016Saxum’s continued growth in energy and other key sectors translates to rise in rankings amongst America’s elite Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, was recently named one of the top 5,000 fastest growing companies by Inc. magazine. The company recognized a 74 percent three-year growth. This year marks Saxum’s sixth consecutive year to be included on the Inc.500|5000 list. Saxum was ranked 18 for Oklahoma companies on the list. The 2016 Inc. 500|5000 is a list that ranks the fastest growing privately held American companies. The 2016 rankings are based on percentage revenue…