“A brand is not what you say it is; it’s what they say it is.” – Marty Neumeier
Brands are defined in the minds of the people who encounter them. As brand developers, Saxum crafts the elements of a brand that give it personality, structure and longevity. Saxum’s art directors form the visual identity of brands via logo marks and other visual themes. Meanwhile, copywriters give the brands a tone of voice for use in print, digital, video and other messaging. Collectively, these components create a unique persona for your brand — one your audience can relate to.
Brand management creates “encounters” between the target audience and brand. As customers constantly evolve, so should a brand. Saxum’s marketing and insights strategists, media buyers and digital media content managers are constantly pushing the envelope to help your organization separate your brand from the competition.
- Brand Development
- Logo Design
- Graphic Design
- Motion Graphics
- Video Production & Development
September 13, 2016At Saxum, we pride ourselves with creativity at our center. To some, creativity comes in a lightbulb moment and for others, creativity takes time. Looking for inspiration, I asked five Saxumites what they do to cultivate their creativity. Madison Bryan, Digital Strategist What spurs your creativity? “At work, it’s getting together and chatting with people. Then I go and do research to get ideas because you can’t be creative when you don’t know enough about something. I also do a lot of industry research, and I do a ton of reading just to see what others are doing and how…
September 7, 2016We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that C. Renzi Stone, our CEO, started Saxum in his living room 13 years ago. He quickly hired his first employee, now Senior Vice President of HR and Operations, Sara Walker. Saxum officially filed as an LLC on July 29, 2003 and by 2004, we added…
August 23, 2016Saxum’s continued growth in energy and other key sectors translates to rise in rankings amongst America’s elite Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, was recently named one of the top 5,000 fastest growing companies by Inc. magazine. The company recognized a 74 percent three-year growth. This year marks Saxum’s sixth consecutive year to be included on the Inc.500|5000 list. Saxum was ranked 18 for Oklahoma companies on the list. The 2016 Inc. 500|5000 is a list that ranks the fastest growing privately held American companies. The 2016 rankings are based on percentage revenue…
May 31, 2016Branding. It’s one of the most important – and most misunderstood – concepts in the world of marketing. I sat down with a couple of Saxum’s branding experts, Dan Martel and Chad Bianco, to find out exactly why branding is so fundamental for companies today. How would you describe branding? Dan: It’s the single most important thing that any organization has going for them. It’s their lifeblood, and their overall identity. Chad: It represents how your audience sees you. It’s the feeling people get when they come in contact with your brand. What is the biggest misconception about branding? Dan:…
May 25, 2016Here at Saxum, we embrace diversity. We also know that diversity itself is a spectrum that includes ethnicity, race, religion, gender orientation and more — and we have also come to associate diversity with how people work and how people think. From people that are detail-driven, to the big-picture thinkers, from designers to accountants, everyone here is different. Every day and every hour at Saxum, we work toward finding ways to foster a more inclusive environment that acknowledges and invites diversity into our conversations, our work, our problem solving and our lives. Diversity and inclusivity are inexorably linked. Design, as with any profession,…