Branding - Saxum - Integrated Communications


“A brand is not what you say it is; it’s what they say it is.” – Marty Neumeier

Brands are defined in the minds of the people who encounter them. As brand developers, Saxum crafts the elements of a brand that give it personality, structure and longevity. Saxum’s art directors form the visual identity of brands via logo marks and other visual themes. Meanwhile, copywriters give the brands a tone of voice for use in print, digital, video and other messaging. Collectively, these components create a unique persona for your brand — one your audience can relate to.

Brand management creates “encounters” between the target audience and brand. As customers constantly evolve, so should a brand. Saxum’s marketing and insights strategists, media buyers and digital media content managers are constantly pushing the envelope to help your organization separate your brand from the competition.


Related Work

First Fidelity Bank: Character…
Saxum – A Better Bold
Key Health Institute
Coordinated Care Oklahoma
Oklahoma Association of REALTORS®

Team Members

Dan Martel
Senior Vice President, Chief Creative Officer
Amy Blackburn
Account Director, Media and Brand Strategy
Jessica Robbins
Associate Creative Director, User Experience
Chad Bianco
Senior Art Director
Ivan Caro
Logan Walcher
Jenifer McAbee
Digital Project Manager
Aran Bruce
Senior Digital Strategist
Renzi Stone Headshot2
C. Renzi Stone
Chairman and CEO
Debbie Schramm
Amy Pyles
Vice President, Digital
Lindsay Laird
Vice President, Business Development
Ashley Wilemon
Senior Vice President, Public Relations and Public Affairs
Kristi DesJarlais
Senior Vice President, Energy Practice Lead & General Manager, Houston

Related Posts

  • JOB#0142_SXM_Spur Creativity Blog Graphic otpions-02

    What Spurs Your Creativity?

    At Saxum, we pride ourselves with creativity at our center. To some, creativity comes in a lightbulb moment and for others, creativity takes time. Looking for inspiration, I asked five Saxumites what they do to cultivate their creativity. Madison Bryan, Digital Strategist What spurs your creativity? “At work, it’s getting together and chatting with people. Then I go and do research to get ideas because you can’t be creative when you don’t know enough about something. I also do a lot of industry research, and I do a ton of reading just to see what others are doing and how…
  • History-Blog

    Looking Back: Celebrating Saxum’s History

    We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that C. Renzi Stone, our CEO, started Saxum in his living room 13 years ago. He quickly hired his first employee, now Senior Vice President of HR and Operations, Sara Walker. Saxum officially filed as an LLC on July 29, 2003 and by 2004, we added…
  • INC 5000 USE

    Saxum named to Inc. 5000 list for sixth consecutive…

    Saxum’s continued growth in energy and other key sectors translates to rise in rankings amongst America’s elite Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, was recently named one of the top 5,000 fastest growing companies by Inc. magazine. The company recognized a 74 percent three-year growth. This year marks Saxum’s sixth consecutive year to be included on the Inc.500|5000 list. Saxum was ranked 18 for Oklahoma companies on the list. The 2016 Inc. 500|5000 is a list that ranks the fastest growing privately held American companies. The 2016 rankings are based on percentage revenue…
    AUTHOR Jeff Lowe CATEGORY Advertising, Creative, Digital, Marketing, News, PR
  • 26515886483_13523a5b59_k

    Branding Q&A with Dan Martel and Chad Bianco

    Branding. It’s one of the most important – and most misunderstood – concepts in the world of marketing. I sat down with a couple of Saxum’s branding experts, Dan Martel and Chad Bianco, to find out exactly why branding is so fundamental for companies today. How would you describe branding? Dan: It’s the single most important thing that any organization has going for them. It’s their lifeblood, and their overall identity. Chad: It represents how your audience sees you. It’s the feeling people get when they come in contact with your brand. What is the biggest misconception about branding? Dan:…
    AUTHOR Madison Hedrick, Saxum Grad Fellow CATEGORY Advertising, Creative, Industry Expertise, Marketing
  • Diversity in Design Blog Header Graphic

    How Design Impacts Diversity

    Here at Saxum, we embrace diversity. We also know that diversity itself is a spectrum that includes ethnicity, race, religion, gender orientation and more — and we have also come to associate diversity with how people work and how people think. From people that are detail-driven, to the big-picture thinkers, from designers to accountants, everyone here is different. Every day and every hour at Saxum, we work toward finding ways to foster a more inclusive environment that acknowledges and invites diversity into our conversations, our work, our problem solving and our lives. Diversity and inclusivity are inexorably linked. Design, as with any profession,…
    AUTHOR Jeff Lowe CATEGORY Creative, Industry Expertise, Tips and Tricks

Become a Saxum client.

Contact Us

View job description >

Saxum will only be responding to candidate applications that fulfill all requirements.

Saxum is an equal opportunity employer and believes a diverse workforce is a key to understanding the many audiences we seek to reach for our clients.

Question about Careers at Saxum?

Thank you for taking interest in Saxum careers and employment opportunities. Beore you send us a note, please make sure to visit our careers page with up-to-date openings, application information/requirements, contacts and listings.

View Careers