“A brand is not what you say it is; it’s what they say it is.” – Marty Neumeier
Brands are defined in the minds of the people who encounter them. As brand developers, Saxum crafts the elements of a brand that give it personality, structure and longevity. Saxum’s art directors form the visual identity of brands via logo marks and other visual themes. Meanwhile, copywriters give the brands a tone of voice for use in print, digital, video and other messaging. Collectively, these components create a unique persona for your brand — one your audience can relate to.
Brand management creates “encounters” between the target audience and brand. As customers constantly evolve, so should a brand. Saxum’s marketing and insights strategists, media buyers and digital media content managers are constantly pushing the envelope to help your organization separate your brand from the competition.
- Brand Development
- Logo Design
- Graphic Design
- Motion Graphics
- Video Production & Development
February 7, 2017Nida Nizami – Social Media Standpoint What’s the Super Bowl without banter from the world’s largest sports bar, better known as social media? In recent years, the game viewing experience isn’t complete without tuning in to see what the rest of the nation has to say on Facebook, Twitter, Instagram and Snapchat. TV ad buys alone are no longer enough to sustain a successful Super Bowl campaign in the digital era. TV commercials start the conversation and social media completes it. Social media users showed up this year with 27.6M tweets related to #SB51 and 240M interactions on Facebook. Here are the top…
December 22, 2016So clever you wish you’d thought of it: Ikea Ikea is like Christmas morning – but on any day of the year. One simply can’t drive by Ikea and not get lost in the madness that lies in its midst. Ikea has always kept its advertising simple. True to form, Ikea introduced brilliant, simple ideas in 2016. The company’s best campaign of the year, “Retail Therapy,” played on human error by renaming household items to commonly Googled phrases like “My Partner Snores” (a twin daybed), “My Partner Annoys Me” (a desk with a screen between the two chairs), and “How…
October 19, 2016Someone once told me they aren’t willing to be creative outside of work because they’re not paid to do it. This concept was shocking to me. Creativity isn’t a punch card. It’s not a trait that we just switch on and off at our office desks; it’s woven into every facet of our lives. In my experience, even when I’m acting as a consumer, I’m deconstructing and reverse engineering whatever content I’m viewing. I’m never just sitting on the couch, brain-dead and drooling over Netflix. I’m finding inspiration from great storytelling, I’m researching what makes interesting camera angles and I’m…
October 11, 2016Think back to your high school history class – You may recall one of the things you studied was the Industrial Revolution. This was the period in our history that saw the transition to new manufacturing processes that changed the landscape of how the American workforce conducted their jobs. Breakthrough. Mind-blowing. This simply changed lives forever. Since that revolutionary time, we’ve seen landmark inventions including the telephone, automobile, airplane and so many other things that forced us to never look back. Let’s jump ahead to the late 1950s. Something was going on that would eventually transform our lives again. It…
September 13, 2016At Saxum, we pride ourselves with creativity at our center. To some, creativity comes in a lightbulb moment and for others, creativity takes time. Looking for inspiration, I asked five Saxumites what they do to cultivate their creativity. Madison Bryan, Digital Strategist What spurs your creativity? “At work, it’s getting together and chatting with people. Then I go and do research to get ideas because you can’t be creative when you don’t know enough about something. I also do a lot of industry research, and I do a ton of reading just to see what others are doing and how…