Branding - Saxum - Integrated Communications

CapabilitiesBranding

“A brand is not what you say it is; it’s what they say it is.” – Marty Neumeier


Brands are defined in the minds of the people who encounter them. As brand developers, Saxum crafts the elements of a brand that give it personality, structure and longevity. Saxum’s art directors form the visual identity of brands via logo marks and other visual themes. Meanwhile, copywriters give the brands a tone of voice for use in print, digital, video and other messaging. Collectively, these components create a unique persona for your brand — one your audience can relate to.

Brand management creates “encounters” between the target audience and brand. As customers constantly evolve, so should a brand. Saxum’s marketing and insights strategists, media buyers and digital media content managers are constantly pushing the envelope to help your organization separate your brand from the competition.

Services

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Team Members

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Dan Martel
Senior Vice President, Chief Creative Officer
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Amy Blackburn
Account Director, Media and Brand Strategy
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Jessica Robbins
Associate Creative Director, User Experience
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Chad Bianco
Senior Art Director
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Ivan Caro
Designer
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Logan Walcher
Designer
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Jenifer McAbee
Digital Project Manager
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Aran Bruce
Senior Digital Strategist
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C. Renzi Stone
Chairman and CEO
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Debbie Schramm
President
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Amy Pyles
Vice President, Digital
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Lindsay Laird
Vice President, Business Development
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Ashley Wilemon
Senior Vice President, Public Relations and Public Affairs
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Kristi DesJarlais
Senior Vice President, Energy Practice Lead & General Manager, Houston

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