Full-service advertising agency - Saxum

CapabilitiesAdvertising

Attention, retention and action


When it comes to making a connection between a brand and an audience, advertising is about three things: attention, retention and action. The best campaigns break through the clutter to capture the attention of the intended audience. Then, they deliver information in a memorable way. However, campaigns are about more than entertaining. They create meaningful touch points with their audiences, so people have no choice but to listen and respond.

From print, outdoor and digital advertising, to television and radio spots, and from point-of-sale marketing to guerilla communications tactics, Saxum generates brand messaging that inspires action — whether that action is a purchase, a vote, a donation or any other choice in favor of your brand.

Services

Related Work

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University of Oklahoma
GlobalHealth
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Team Members

Dan Martel
Senior Vice President, Chief Creative Officer
Amy Blackburn
Account Director, Media and Brand Strategy
Aran Bruce
Senior Digital Strategist
Amy Pyles
Vice President, Digital
Jenifer McAbee
Digital Project Manager
Melanie Christian
Senior Account Director and General Manager, Tulsa
Lindsay Vidrine
Senior Account Director & Health Practice Lead
Jessica Robbins
Associate Creative Director, User Experience
Chad Bianco
Senior Art Director
Ivan Caro
Designer
Logan Walcher
Designer
Debbie Schramm
President
C. Renzi Stone
Chairman and CEO

Related Posts

  • Year in Review: Best of 2016 Campaigns

    So clever you wish you’d thought of it: Ikea Ikea is like Christmas morning – but on any day of the year. One simply can’t drive by Ikea and not get lost in the madness that lies in its midst. Ikea has always kept its advertising simple. True to form, Ikea introduced brilliant, simple ideas in 2016. The company’s best campaign of the year, “Retail Therapy,” played on human error by renaming household items to commonly Googled phrases like “My Partner Snores” (a twin daybed), “My Partner Annoys Me” (a desk with a screen between the two chairs), and “How…
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  • Relentless Creative

    Someone once told me they aren’t willing to be creative outside of work because they’re not paid to do it. This concept was shocking to me. Creativity isn’t a punch card. It’s not a trait that we just switch on and off at our office desks; it’s woven into every facet of our lives. In my experience, even when I’m acting as a consumer, I’m deconstructing and reverse engineering whatever content I’m viewing. I’m never just sitting on the couch, brain-dead and drooling over Netflix. I’m finding inspiration from great storytelling, I’m researching what makes interesting camera angles and I’m…
    AUTHOR Jeff Lowe CATEGORY Creative, Digital, Entertainment, Tips and Tricks
  • Virtual Reality – It’s BIG!

    Think back to your high school history class – You may recall one of the things you studied was the Industrial Revolution. This was the period in our history that saw the transition to new manufacturing processes that changed the landscape of how the American workforce conducted their jobs. Breakthrough. Mind-blowing. This simply changed lives forever. Since that revolutionary time, we’ve seen landmark inventions including the telephone, automobile, airplane and so many other things that forced us to never look back. Let’s jump ahead to the late 1950s. Something was going on that would eventually transform our lives again. It…
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  • What Spurs Your Creativity?

    At Saxum, we pride ourselves with creativity at our center. To some, creativity comes in a lightbulb moment and for others, creativity takes time. Looking for inspiration, I asked five Saxumites what they do to cultivate their creativity. Madison Bryan, Digital Strategist What spurs your creativity? “At work, it’s getting together and chatting with people. Then I go and do research to get ideas because you can’t be creative when you don’t know enough about something. I also do a lot of industry research, and I do a ton of reading just to see what others are doing and how…
  • Looking Back: Celebrating Saxum’s History

    We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that C. Renzi Stone, our CEO, started Saxum in his living room 13 years ago. He quickly hired his first employee, now Senior Vice President of HR and Operations, Sara Walker. Saxum officially filed as an LLC on July 29, 2003 and by 2004, we added…

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