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Branding Q&A with Dan Martel and Chad Bianco

Branding. It’s one of the most important – and most misunderstood – concepts in the world of marketing. I sat down with a couple of Saxum’s branding experts, Dan Martel and Chad Bianco, to find out exactly why branding is so fundamental for companies today. How would you describe branding? Dan: It’s the single most…
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AUTHOR Madison Hedrick, Saxum Grad Fellow CATEGORY Advertising, Creative, Industry Expertise, Marketing
Diversity in Design Blog Header Graphic

How Design Impacts Diversity

Here at Saxum, we embrace diversity. We also know that diversity itself is a spectrum that includes ethnicity, race, religion, gender orientation and more — and we have also come to associate diversity with how people work and how people think. From people that are detail-driven, to the big-picture thinkers, from designers to accountants, everyone here is different.…
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AUTHOR Jenifer McAbee CATEGORY Creative, Industry Expertise, Tips and Tricks
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Get on Board

Through our work with dozens of nonprofits across the country, we have had the chance to work with numerous boards of directors and trustees. From Fortune 500 corporations to universities, we’ve seen (and worked with) them all. As the third party hired to address a specific communications need, our work often requires the buy-in of…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Social Good, Tips and Tricks
Graduation Blog 2

Build Your Professional Foundation

Toss your cap and raise your glass. Graduations are here, and so is summer internship season. It’s an exciting time of year, but also one that can be stressful for seniors going into their post-graduate careers, and anyone who is looking for a summer internship. Here are a few reasons why internships are important in…
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AUTHOR Micaela Benedetti, Intern CATEGORY Industry Expertise, Tips and Tricks
Working mother, juggling, work life balance

How an agency prepares you for parenthood

Mother’s Day is right around the corner and I can’t help but reflect on my role as a mother. Some days I knock it out of the park and others, I wish I could get a do-over. Oddly enough, working at an agency has helped shape me into the parent I am today. I’ve found…
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AUTHOR Lindsay Laird CATEGORY Marketing, Team
Measurement, evaluation, KPI, marketing

Does it Work?

Earlier this week, a few Saxumites and I met with a prospective client to go over a campaign we were pitching to them. About halfway through the presentation, the prospective client said, “This is all great, but does it work”? It was a great question. At that moment in the presentation, we were talking specifically…
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AUTHOR Lindsay Laird CATEGORY Advertising, Digital, Industry Expertise, Marketing, Tips and Tricks
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4 Marketing Tips for Every Entrepreneur

As a third-generation entrepreneur, I’m inspired by the “do-ers.” The people who take an idea or dream and then make it a reality. From my grandparents’ café, to my grandmother’s bridal boutique, to my parents’ watch and jewelry store to the lawn and landscaping business I own with my husband – all entrepreneurial businesses require…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Lithos, Marketing, Tips and Tricks
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When it Comes to Marketing… Measure Twice, Cut Once

The process of benchmarking, or measuring behaviors against a baseline, is recognized across many industries. Its value extends into marketing, where measuring target audience awareness, opinions, behaviors, etc. toward the goals of your marketing campaign before, during and after its execution can provide insights into campaign successes and areas for improvement. There are thousands of…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing, Tips and Tricks
Lithos Announcement

Saxum announces new division focused on entrepreneurial clients

Specialty group, Lithos, will provide integrated marketing communications services Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, recently announced the launch of a new division named Lithos focused on supporting entrepreneurial clients in Oklahoma. From start-ups to corporations, the Lithos division provides integrated marketing communication services, including strategic planning, branding,…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Digital, Lithos, PR
Thoughtful communications are critical during layoffs - Tall Buildings, High-Rise

Thoughtful communications are critical during layoffs

Careful planning and thoughtful communication are critical when conducting layoffs. Communication should start with the basics of any good communication plan – prepare and share the message. The challenge lies in the delicate balance of legal requirements and emotional care. Communicating during a layoff includes these stages: Direct, honest messaging is imperative. The company will…
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AUTHOR Kristi Desjarlais CATEGORY Industry Expertise, Marketing, PR, Tips and Tricks

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