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Bringing Big Data to Life

Big Data has emerged as the currency of the 21st Century, and in the process has become synonymous with our daily lives. Recent studies have estimated more than 5 billion people are calling, texting, tweeting and browsing on mobile phones worldwide.  With this proliferation of connectedness, data production will be 44 times greater in 2020…
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AUTHOR Will Hodges CATEGORY Energy, Industry Expertise
creativity

Creativity Vitamins

If producing ideas is a component of your job, at some point you’ll probably find yourself feeling a little rundown in the creative department. Maybe you’ve been leaning on your colleagues more than usual during brainstorm sessions. Maybe you’ve been delaying the start of a white paper or opinion piece. Or perhaps a big deadline…
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AUTHOR Teresa Henderson CATEGORY Industry Expertise, Team, Tips and Tricks
Instagram

Instagram’s New Search + Explore Opens Doors for Social Media Underdogs

Instagram rolled out big changes to its U.S. users on June 23: a revamped explore page with relevant content and a robust, insta-taneous search feature that sorts photos by location for the first time. The full spectrum of changes in Instagram 7 present huge opportunities for exceptional pages to serve up photos with precision relevancy…
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AUTHOR Matt Woods CATEGORY Consumer, Digital, Industry Expertise, News, Tips and Tricks
energycomm

Successful M&A Requires Effective Communications

An energy client of ours recently made an acquisition. As we developed the plan, messaging and tools to announce the deal, I was reminded of the critical importance of communications during these events. As should occur, significant attention is given during any such transaction to ensure that the business aspects of the deal are right.…
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AUTHOR Kristi DesJarlais CATEGORY Digital, Energy, Industry Expertise, PR
healthcare

Why Brands Matter in the Changing World of Health care

With so many changes occurring in today’s health care industry, now is the time to think about the importance of your brand. If you work within the industry, ask yourself – What does my brand stand for? Does my brand resonate with consumers? Do people respect my brand? Am I doing enough to market my…
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AUTHOR Dan Martel CATEGORY Health
Google3

Three Simple Rules to Guide Your Website

When you Google “why it’s important to have,” the suggested search copy lists: 1) “friends” and 2) “a website.” Google tells us what we already know: it’s important to have friends and it’s important to have a website. Furthermore, organizations make friends by inviting them to visit online. While some organizations and many small businesses…
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AUTHOR Charity Jernigan CATEGORY Consumer, Digital, Industry Expertise, Tips and Tricks
videoblog

Try Telling Your Story with Video

Video is versatile, flexible, vibrant and attention-grabbing. It’s cost-effective and it gets results. Does your marketing communications mix draw your audiences in by utilizing the power of video? Enjoy these clips from from Saxum’s archive of award-winning video campaigns. See how video draws you – the viewer – in, keeps your attention and tells a…
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AUTHOR Grant Zellner, Zane Rader CATEGORY Digital, Industry Expertise, Tips and Tricks
healthyblog

Employee Health Starts with Employers

From wearable fitness trackers to smartphone apps, people are paying more attention to the benefits of wellness and craving resources to live a healthier lifestyle. A recent study by HealthMine revealed 75 percent of employees surveyed said their employer or health plan sponsor should offer a program to help them improve and manage their health.…
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AUTHOR Lindsay Vidrine CATEGORY Consumer, Health, Industry Expertise