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2015 OKC ADDYs

ADDY Awards Unite the Industry

Once a year, our industry has the opportunity to put aside our competitive nature and gather as friends to celebrate the blood, sweat and ink we’ve spilled. The Addy Awards remind us that in the end, we are all chasing after the same thing: excellence. Afterward, when the dust settles and the bottles have run…
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AUTHOR Aran Coleman CATEGORY ADDYs, Advertising, Digital, Industry Expertise
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We are The Order.

Creators of campaigns. Builders of brands. Artists, writers, photographers, and execs, our messages move the collective. Are you a member of The Order? Do you know one? Share away. #WeAreTheOrder P.S. Learn more about the making of The Order campaign in the days to come. PART 1 – The Idea Every year, in cities across…
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AUTHOR Jenifer McAbee CATEGORY ADDYs, Advertising, Digital, Industry Expertise
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Saxum’s Hobby Lobby Campaign Shortlisted for In2 SABRE Award

Developing an interactive online platform around a controversial case is no easy task. When family-owned arts and crafts retailer Hobby Lobby stood up for the religious freedom of private, family-owned businesses, the Saxum team stepped in to help manage its online presence. Last month, Saxum’s innovative work was shortlisted for a 2015 In2 SABRE Award…
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AUTHOR Jenifer McAbee CATEGORY Consumer, Digital, PR
Multiethnic Group of People Socail Networking at Cafe

Digital Social Culture

We’ve all heard it, ironically on social media, “Oh no, I don’t use social media, I try to enjoy the moment.”  As digital culture soars and its shadow slowly swallows social norms, is our society becoming numb to real moments? Admittedly, it is a bit unnerving coming across a group of friends doused in silence…
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AUTHOR Nida Nizami CATEGORY Digital, PR
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Saxum opens Houston office; hires industry veteran Henderson to lead national business development

Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, today announced it has opened an office in Houston and has hired agency veteran Teresa Henderson to serve as senior vice president of client development. “Opening an office in Houston is a natural expansion to support our large energy practice as well…
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AUTHOR Lindsay Laird CATEGORY Consumer, Energy, Health Care, News, Team
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‘Management Maintains and Leadership Transcends’

For this month’s column on Public Relations Tactics on PRSA.org,  Ken Jacob of Jacobs Communications Consulting, asked respected PR leader Renzi Stone, chairman and CEO of integrated communications agency Saxum, a series of questions about leadership. What were the most important leadership lessons you ever learned from the people for whom you worked during your career? I…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, PR
Nurse giving presciption to elderly woman

From Best Kept Secret to Known Expert

It may not be as complicated as brain surgery or a heart transplant, but communication is a complex skill that takes years to refine. According to John Nance, professional speaker on patient safety, 75 percent of complaints in malpractice suits are due to a lack of communication. Though medically-trained professionals are infinitely talented in saving lives and…
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AUTHOR Rachel Hinderman CATEGORY Health Care, Industry Expertise, Tips and Tricks
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Saxum Summership Winner Gets Unexpected Encounter

Welcome to the Mother-Ship, Kid I froze, my eyes twitching to a heaving vinyl bounce-house and snapping back to the ridiculous scene unfolding in front of me. “There’s no way this is a normal Monday,” I thought, pondering the flavor of shadowing experience I’d blundered into. Suspiciously eyeing the swaying inflatable obstacle-course, I craned my…
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AUTHOR Matt Woods CATEGORY News, Summership
Creative Flame

The Creative Flame

In my experience, I’ve found that the most powerful form of creativity comes after I’ve completely run out of ideas. It’s within that singular moment when I sink down to my elbows, as my head feels like a bowling ball resting in my hands. I look down at a desk littered with sheets covered in…
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AUTHOR Logan Walcher CATEGORY Advertising, Industry Expertise
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Power Moms Require Smarter Health Care Marketing

It’s no secret that women hold the power when it comes to many household decisions and purchases. According to a Boston Consulting Group study, women in the U.S. reported controlling 72.8 percent of household spending, while women around the world controlled $12 trillion of the overall $18.4 trillion in global consumer spending.[1] When it comes…
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AUTHOR Lindsay Vidrine CATEGORY Consumer, Health Care, Industry Expertise, PR, Team