Saxum Diversity

Think Broadly to Create a Culture of Authentic Diversity

Earlier this year, I read a Fast Company article about how different generations view and define diversity and inclusion. Deloitte and the Billie Jean King Leadership Initiative (BJKLI) commissioned the study of 3,726 individuals from all sorts of backgrounds. I found this article of particular interest because not only do we at Saxum strive for…
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AUTHOR Lindsay Laird CATEGORY Uncategorized
4 Resume Mistakes

4 Resume-Killing Mistakes and How to Dodge Them

Internships provide a concentrated experience, a networking launch-pad and a litmus test to determine whether you actually love the career you think you want. Here’s the problem: new applicants are flanked on every side by 99 seemingly identical candidates clutching their resumes in-hand and sprinting to steal your dream position. Claim your spot as a…
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AUTHOR Matt Woods CATEGORY Tips and Tricks

Marketing Tips for [insert any] Awareness Month

When is the last time you read a New York Times headline touting “Happy Fruit & Veggies Month?” Not ringing a bell? You may be surprised to learn that there’s a national health observance called “Fruits & Veggies – More Matters Month” with its own official toolkit on the U.S. Department of Health & Human…
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AUTHOR Lindsay Vidrine CATEGORY Consumer, PR, Tips and Tricks

Google grows up: Perspectives on the new logo

See the evolution of Google’s logo throughout the years. Search engine giant and Silicon Valley icon, Google, revised their logo for the first time in two years on Sept. 1. To examine one of the most widely recognized brands in technology today, three Saxumites offer their unique insights into the logo’s new tweaks, impact and strategy moving forward.…
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AUTHOR Will Hodges, Lacey Ferguson, Logan Walcher, Matt Woods CATEGORY Digital, Industry Expertise, News

Determining Marketing Success Means Measuring Engagement

If you’ve ever been in any sort of marketing meeting, chances are you’ve heard the phrase Return on Investment (ROI). While the term is easy to throw around, actually measuring marketing ROI can be quite difficult and even perhaps misleading. At Saxum, we measure Return on Engagement (ROE) instead of ROI. Return on Engagement (ROE)…
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AUTHOR Lindsay Vidrine CATEGORY Advertising, Digital, Industry Expertise, PR
Career Multitasking - Client Service Blog

Tell me again what you do?

When meeting someone new, a common question is, “What do you do?” For agency client service professionals, the answer is much more than “I work in client service.” The short version is that those working in client service serve as a liaison between the client and the agency. But the longer version reveals that client…
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AUTHOR Amy Blackburn CATEGORY Advertising, Industry Expertise, PR, Team

Bringing Big Data to Life

Big Data has emerged as the currency of the 21st Century, and in the process has become synonymous with our daily lives. Recent studies have estimated more than 5 billion people are calling, texting, tweeting and browsing on mobile phones worldwide.  With this proliferation of connectedness, data production will be 44 times greater in 2020…
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AUTHOR Will Hodges CATEGORY Energy, Industry Expertise

Creativity Vitamins

If producing ideas is a component of your job, at some point you’ll probably find yourself feeling a little rundown in the creative department. Maybe you’ve been leaning on your colleagues more than usual during brainstorm sessions. Maybe you’ve been delaying the start of a white paper or opinion piece. Or perhaps a big deadline…
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AUTHOR Teresa Henderson CATEGORY Industry Expertise, Team, Tips and Tricks

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Saxum is an equal opportunity employer and believes a diverse workforce is a key to understanding the many audiences we seek to reach for our clients.

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