Measurement, evaluation, KPI, marketing

Does it Work?

Earlier this week, a few Saxumites and I met with a prospective client to go over a campaign we were pitching to them. About halfway through the presentation, the prospective client said, “This is all great, but does it work”? It was a great question. At that moment in the presentation, we were talking specifically…
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AUTHOR Lindsay Laird CATEGORY Advertising, Digital, Industry Expertise, Marketing, Tips and Tricks
Lithos Blog Graphic-4.19

4 Marketing Tips for Every Entrepreneur

As a third-generation entrepreneur, I’m inspired by the “do-ers.” The people who take an idea or dream and then make it a reality. From my grandparents’ café, to my grandmother’s bridal boutique, to my parents’ watch and jewelry store to the lawn and landscaping business I own with my husband – all entrepreneurial businesses require…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Lithos, Marketing, Tips and Tricks
Survey Marketing_Survey Research

When it Comes to Marketing… Measure Twice, Cut Once

The process of benchmarking, or measuring behaviors against a baseline, is recognized across many industries. Its value extends into marketing, where measuring target audience awareness, opinions, behaviors, etc. toward the goals of your marketing campaign before, during and after its execution can provide insights into campaign successes and areas for improvement. There are thousands of…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing, Tips and Tricks
Lithos Announcement

Saxum announces new division focused on entrepreneurial clients

Specialty group, Lithos, will provide integrated marketing communications services Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, recently announced the launch of a new division named Lithos focused on supporting entrepreneurial clients in Oklahoma. From start-ups to corporations, the Lithos division provides integrated marketing communication services, including strategic planning, branding,…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Digital, Lithos, PR
Thoughtful communications are critical during layoffs - Tall Buildings, High-Rise

Thoughtful communications are critical during layoffs

Careful planning and thoughtful communication are critical when conducting layoffs. Communication should start with the basics of any good communication plan – prepare and share the message. The challenge lies in the delicate balance of legal requirements and emotional care. Communicating during a layoff includes these stages: Direct, honest messaging is imperative. The company will…
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AUTHOR Kristi Desjarlais CATEGORY Industry Expertise, Marketing, PR, Tips and Tricks
Analytics and KPIs

5 Practical Steps to Tracking Your Brand’s Digital Effectiveness

Gone are the days of ROI guesswork for marketers. Digital platforms have brought real-time analytics, allowing for direct tracking of performance across these channels. Marketers can now target, analyze and optimize their messaging in real time. This also means that brands must approach digital channels as customer insight platforms that need constant attention, refinement and…
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AUTHOR Amy Pyles CATEGORY Digital, Industry Expertise, Marketing, Tips and Tricks

Snap Your Way into Untapped Territory

Facebook, Twitter, Instagram, LinkedIn. All are social media sites that businesses actively use to connect with consumers. A platform that’s overlooked? Snapchat. With more than 100 million daily active users and more than 400 million snaps per day, it is the fastest growing social platform, and it’s one of the ways businesses can market themselves…
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AUTHOR Madison Hedrick, Intern & Micaela Benedetti, Intern CATEGORY Advertising, Industry Expertise, Tips and Tricks
5 Things to Watch for on Super Tuesday

5 Things to Watch for on Super Tuesday

Every four years, Americans have the privilege of making our voices heard as we elect the leader of the free world. While that responsibility should not be taken lightly, the firestorm of media coverage, campaigning and last-minute smear tactics have grown to epic proportions, providing us all with 24-7 political entertainment. As we gear up…
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AUTHOR Lacy Wulfers CATEGORY Consumer, Digital, News
Action change things Text Concept

Be the [Social] Good You Want to See

Most people can agree they want to see the world become a better place. At Saxum, we don’t want to just see it; we want to be a part of making it happen. We devote time to working with clients that aim to enhance and improve our community and the lives of those around us.…
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AUTHOR Maddie Pace CATEGORY News, Social Good

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