The Best of Super Bowl 50

Every year around this time, Super Bowl parties fill living rooms across the country. While some party-goers are religious football fans, some could care less about the game (yep, guilty). No matter which kind of attendee you are, I think we can all agree that we excitedly anticipate the commercials. This year, Super Bowl 50…
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AUTHOR Madison Henrick, Saxum Intern CATEGORY Advertising, Consumer, Creative, Digital

The Super Bowl of Advertising

Once a year, America comes together to cheer or jeer for two football teams as they battle it out to become Super Bowl Champions. Why do we all watch? Tradition. Habit. Half-time show. Any excuse to party. Or is it to watch the commercials? That’s it, the commercials! Major advertisers, as well as the teams…
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AUTHOR Dan Martel CATEGORY Advertising, Consumer, Creative
Privacy Graphic

Respecting Patient Privacy in an Ever-Changing Social Media Landscape

Social media has become an integral part of the marketing mix for most hospitals and clinics today. It’s a dynamic medium offering a range of touchpoints that support two-way communication directly with target audiences. While engagement is an ideal metric of success, for healthcare organizations it comes with a challenge of balancing patient privacy and…
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AUTHOR Lindsay Vidrine CATEGORY Digital, Health, Marketing
Saxum_2016 Trends Blog

10 Marketing Trends to Watch in 2016

There’s never been a more exciting time to be a marketer – so many screens, so many opportunities to tell a brand’s story. Here are 10  marketing trends to watch for in 2016: Influencer Marketing – Beyond a traditional celebrity endorsement, consumers are looking at non-celebrity influentials (particularly on YouTube) to help make purchasing decisions.…
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AUTHOR Amy Blackburn CATEGORY Industry Expertise, Marketing, Tips and Tricks

5 Breakout Social Media Campaigns in 2015

1) “Tinderpet” — Columbia ADA Creating Tinder profiles for the dogs was just a smart, unexpected idea. It grabs your attention immediately — Ivan Caro, Designer The Columbian Asociacion Defensora De Animales Y Del Ambiente (Society for the Protection of Animals) launched an unconventional campaign on Tinder matching shelter pets with sympathetic social media users. Sancho…
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AUTHOR Matt Woods, Intern CATEGORY Creative, Digital
apyles feature image

Twilight, Jazzercise and Integrated Solutions: Meet Saxum’s VP of Digital, Amy Pyles

As a passionate problem solver, Amy brings more than 10 years of experience shaping clients’ digital ecosystems into effective brand platforms. Amy has worked with a wide array of brands and industries including Walmart, P&G, Arvest Bank, Crystal Bridges and Southwest Airlines. Her experience ranges from crafting digital campaigns, to leading complex web and mobile…
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AUTHOR Matt Woods & Lindsay Laird CATEGORY Digital, News, Team
Giving Tuesday

Making the most of #GivingTuesday and the holiday season

How nonprofits can maximize community support during the most charitable time of the year With the holiday season officially underway and #GivingTuesday upon us, it is easy for nonprofits to get caught up in the moment and forgo best practices when it comes to maximizing community support. While this time of the year elicits goodwill…
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AUTHOR Jenifer McAbee CATEGORY Philanthropy, Tips and Tricks
4 Habits to Share Smarter Content | Saxum

Share Smarter Content: 4 Lifesaving Habits to Build a Valuable Following

“I can’t produce content that consistently engages and doesn’t all sound the same!” cries your company’s appointed blogger, frustration steadily building. She’s not alone. Sixty-percent of business-to-business content marketers struggle to produce engaging content to promote their business. Another cite producing a variety of content as their top challenge. Don’t despair — there’s still hope…
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AUTHOR Matt Woods CATEGORY Digital, Tips and Tricks

REI flipped Black Friday expectations to win lifelong fans

As Black Friday lurches closer, big brands continue to push the 2015 holiday shopping season further up into Thanksgiving Day. But not every brand is following suit. Outdoor gear retailer REI recently launched its #OptOutside campaign to announce it will temporarily close its 143 stores and suspend all online orders this Black Friday. Wait — what?…
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AUTHOR Matt Woods CATEGORY Consumer, Digital
Top Ten Energy States

The Ten Most Influential Energy States in the U.S.

Ranking the top 10 energy-producing states in the U.S. is easy. In fact, the Energy Information Administration provides annual rankings for raw production output and per capita expenditures. But if you’ve spent any time working in the energy sector you quickly realize that energy output, while important, is just one facet of our larger energy…
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AUTHOR Will Hodges CATEGORY Energy, Industry Expertise

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