4 Habits to Share Smarter Content | Saxum

Share Smarter Content: 4 Lifesaving Habits to Build a Valuable Following

“I can’t produce content that consistently engages and doesn’t all sound the same!” cries your company’s appointed blogger, frustration steadily building. She’s not alone. Sixty-percent of business-to-business content marketers struggle to produce engaging content to promote their business. Another cite producing a variety of content as their top challenge. Don’t despair — there’s still hope…
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AUTHOR Matt Woods CATEGORY Digital, Tips and Tricks

REI flipped Black Friday expectations to win lifelong fans

As Black Friday lurches closer, big brands continue to push the 2015 holiday shopping season further up into Thanksgiving Day. But not every brand is following suit. Outdoor gear retailer REI recently launched its #OptOutside campaign to announce it will temporarily close its 143 stores and suspend all online orders this Black Friday. Wait — what?…
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AUTHOR Matt Woods CATEGORY Consumer, Digital
Top Ten Energy States

The Ten Most Influential Energy States in the U.S.

Ranking the top 10 energy-producing states in the U.S. is easy. In fact, the Energy Information Administration provides annual rankings for raw production output and per capita expenditures. But if you’ve spent any time working in the energy sector you quickly realize that energy output, while important, is just one facet of our larger energy…
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AUTHOR Will Hodges CATEGORY Energy, Industry Expertise
Healthcare Reputation Online

Healing your Online Reputation

Neophobia – the fear of anything new. Sometimes I wonder if health care practitioners able to diagnose neophobia also suffer from it when it comes to online brand engagement. The mantra of many is that they don’t need to worry about their online reputation because what they’ve been doing to attract new patients has always worked…
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AUTHOR Rachel Hinderman CATEGORY Health, Industry Expertise, Tips and Tricks
Volkswagon Reputation

Volkswagen: Issues Management in the Age of Consumer Conscience

Update: A recent Ragan article provides perspective on the next steps and “hard remedies” required for Volkswagen to rebuilt consumer trust. We make purchasing decisions based on any number of factors. We may purchase a television because it has great sound quality, a piece of art we find aesthetically pleasing, a bottle of wine for…
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AUTHOR Ashley Wilemon CATEGORY Industry Expertise, PR
Saxum Diversity

Think Broadly to Create a Culture of Authentic Diversity

Earlier this year, I read a Fast Company article about how different generations view and define diversity and inclusion. Deloitte and the Billie Jean King Leadership Initiative (BJKLI) commissioned the study of 3,726 individuals from all sorts of backgrounds. I found this article of particular interest because not only do we at Saxum strive for…
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AUTHOR Lindsay Laird CATEGORY Uncategorized
4 Resume Mistakes

4 Resume-Killing Mistakes and How to Dodge Them

Internships provide a concentrated experience, a networking launch-pad and a litmus test to determine whether you actually love the career you think you want. Here’s the problem: new applicants are flanked on every side by 99 seemingly identical candidates clutching their resumes in-hand and sprinting to steal your dream position. Claim your spot as a…
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AUTHOR Matt Woods CATEGORY Tips and Tricks

Marketing Tips for [insert any] Awareness Month

When is the last time you read a New York Times headline touting “Happy Fruit & Veggies Month?” Not ringing a bell? You may be surprised to learn that there’s a national health observance called “Fruits & Veggies – More Matters Month” with its own official toolkit on the U.S. Department of Health & Human…
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AUTHOR Lindsay Vidrine CATEGORY Consumer, PR, Tips and Tricks

Google grows up: Perspectives on the new logo

See the evolution of Google’s logo throughout the years. Search engine giant and Silicon Valley icon, Google, revised their logo for the first time in two years on Sept. 1. To examine one of the most widely recognized brands in technology today, three Saxumites offer their unique insights into the logo’s new tweaks, impact and strategy moving forward.…
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AUTHOR Will Hodges, Lacey Ferguson, Logan Walcher, Matt Woods CATEGORY Digital, Industry Expertise, News

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