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Oklahoma’s Rise Fueled by Leaders Who “Step Up”

April 30th, 2012 by Carol Troy. Posted in Industry Expertise

As this Leadership Oklahoma year draws to a close for Class XXV, we are all encouraged to think about what we plan to do with the knowledge we’ve gained. Our class has studied health, water, agriculture, government, immigration, education, criminal … Continue reading

How Your Company Can Become a Star on LinkedIn

April 25th, 2012 by Chad Backus. Posted in Industry Expertise, Tips and Tricks

As the Grammy’s were trending on Twitter, I came across a tweet that made me laugh out loud. Grantland blogger Brian Phillips (who you can follow @runofplay, if so inclined) tweeted “If I signed into LinkedIn, would everyone be praising … Continue reading

Form Versus Function: Do Words or Design Rule?

April 16th, 2012 by Lindsay Vidrine. Posted in Industry Expertise, Tips and Tricks

If you’ve ever been tasked with creating a piece of business collateral, you’ve had to think about things like bold design and a strong call to action. Everything from direct mail pieces to TV commercials to something as simple as … Continue reading

Social Media Insights from Randi Zuckerberg

March 28th, 2012 by Lisa Lloyd. Posted in Industry Expertise, Tips and Tricks

I recently attended an Executive Management Briefing luncheon presented by the Spears School of Business at Oklahoma State University. The featured speaker was Randi Zuckerberg, sister of Facebook founder Mark Zuckerberg. Randi has established herself as an expert in her … Continue reading

Remember Your Most Important Audience – Your Employees

March 19th, 2012 by Lindsay Laird. Posted in Industry Expertise, Tips and Tricks

It’s easy for employers to overlook internal communications because they are focusing on what’s going on outside the company. However, keeping your employees informed is just as important, if not more important, than your external communications strategy. Here are a … Continue reading

Mc’ing Social Media Work

February 14th, 2012 by Erica Hollis. Posted in Industry Expertise, Tips and Tricks

Sometimes I wonder how we ever lived without social media. What other medium allows us to receive thousands of responses to a single question in minutes? The prospect of getting quick-fire responses to messaging or experiencing a viral reaction to … Continue reading

How Pinteresting is your Business?

February 14th, 2012 by Rachel Hinderman. Posted in Industry Expertise

*This blog was originally posted on JournalRecord.com Feb. 15. It’s the 10th most popular social media site, but have you gotten your invitation yet? Pinterest is a virtual pinboard that allows users to gather inspiration from all over the Web, “pin” … Continue reading

A Little “@” Can Go a Long Way

February 7th, 2012 by Aran Coleman. Posted in Industry Expertise, Tips and Tricks

According to a recent Nielsen report, Americans are spending almost a quarter of their time online on social networking sites, which is likely why social media has become more prominently used in public relations. Today, practitioners are looking more and … Continue reading

Game on – and it’s not about football

February 3rd, 2012 by Dan Martel. Posted in Entertainment, Industry Expertise

On Feb. 5, Oklahomans will join the rest of the nation and tune in to watch the NFL’s biggest game of the year – Super Bowl XLVI. Historically, this game has always been hit or miss, but this year, Tom … Continue reading

Saxum hires Dan Martel as senior vice president and chief creative officer

December 20th, 2011 by admin. Posted in News, Team

OKLAHOMA CITY – Saxum, one of the region’s largest integrated marketing, public relations, social media and advertising agencies, recently announced the hiring of award winning creative director Dan Martel as senior vice president and chief creative officer. Martel brings experience … Continue reading

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