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Super Bowl 51

Nida Nizami – Social Media Standpoint What’s the Super Bowl without banter from the world’s largest sports bar, better known as social media? In recent years, the game viewing experience isn’t complete without tuning in to see what the rest of the nation has to say on Facebook, Twitter, Instagram and Snapchat. TV ad buys alone are…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Entertainment, Marketing

Year in Review: Best of 2016 Campaigns

So clever you wish you’d thought of it: Ikea Ikea is like Christmas morning – but on any day of the year. One simply can’t drive by Ikea and not get lost in the madness that lies in its midst. Ikea has always kept its advertising simple. True to form, Ikea introduced brilliant, simple ideas…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Entertainment, Marketing

Change Management: A Smart Business Move

Change. Did you just shudder? Did you start having flashbacks of a new process that took twice as long? Or maybe a system that you had no idea was changing or how to navigate. Have you experienced morale decreasing around the water cooler as everyone aired their grievances about things happening to them and feeling…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Tips and Tricks

CEO in the City

In August, I took a sabbatical of sorts from Saxum, the agency I founded 13 years ago, and moved to New York with my wife and two young boys. We rented an apartment and I set out to explore the city. Twenty-four meetings later, eight of which were with New York agency heads, I noticed…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing, Tips and Tricks

Marketing to the Modern Patient

Today’s patient wants it all – expertise, convenience and individualized care. They appreciate advancements and technology, but the patient experience is tied more to how you make them feel. There is more data and insight available than ever before to help effectively market to the modern patient, but all of this data can be overwhelming.…
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AUTHOR Jenifer McAbee CATEGORY Health, Industry Expertise, Marketing

Halloween Candy Culture

Evidence-Based Observations of Saxum’s Version of the Office Water Cooler You might be familiar with “the water cooler” as a gathering place in an office where everything from childhood stories to weird dreams from last night are shared among coworkers. While Saxum has an actual water cooler, over time, members of the Oklahoma City office…
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AUTHOR Jenifer McAbee CATEGORY Entertainment, Industry Expertise, Marketing

Relentless Creative

Someone once told me they aren’t willing to be creative outside of work because they’re not paid to do it. This concept was shocking to me. Creativity isn’t a punch card. It’s not a trait that we just switch on and off at our office desks; it’s woven into every facet of our lives. In…
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AUTHOR Jenifer McAbee CATEGORY Creative, Digital, Entertainment, Tips and Tricks

Virtual Reality – It’s BIG!

Think back to your high school history class – You may recall one of the things you studied was the Industrial Revolution. This was the period in our history that saw the transition to new manufacturing processes that changed the landscape of how the American workforce conducted their jobs. Breakthrough. Mind-blowing. This simply changed lives…
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AUTHOR Jenifer McAbee CATEGORY Creative, Digital, Industry Expertise, Marketing, News

What Spurs Your Creativity?

At Saxum, we pride ourselves with creativity at our center. To some, creativity comes in a lightbulb moment and for others, creativity takes time. Looking for inspiration, I asked five Saxumites what they do to cultivate their creativity. Madison Bryan, Digital Strategist What spurs your creativity? “At work, it’s getting together and chatting with people.…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Industry Expertise, Tips and Tricks

Looking Back: Celebrating Saxum’s History

We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Energy, Industry Expertise, Marketing, News, PR

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