Blog

energycomm

Successful M&A Requires Effective Communications

An energy client of ours recently made an acquisition. As we developed the plan, messaging and tools to announce the deal, I was reminded of the critical importance of communications during these events. As should occur, significant attention is given during any such transaction to ensure that the business aspects of the deal are right.…
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AUTHOR Kristi DesJarlais CATEGORY Digital, Energy, Industry Expertise, PR
healthcare

Why Brands Matter in the Changing World of Health care

With so many changes occurring in today’s health care industry, now is the time to think about the importance of your brand. If you work within the industry, ask yourself – What does my brand stand for? Does my brand resonate with consumers? Do people respect my brand? Am I doing enough to market my…
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AUTHOR Dan Martel CATEGORY Health
Google3

Three Simple Rules to Guide Your Website

When you Google “why it’s important to have,” the suggested search copy lists: 1) “friends” and 2) “a website.” Google tells us what we already know: it’s important to have friends and it’s important to have a website. Furthermore, organizations make friends by inviting them to visit online. While some organizations and many small businesses…
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AUTHOR Charity Jernigan CATEGORY Consumer, Digital, Industry Expertise, Tips and Tricks
videoblog

Try Telling Your Story with Video

Video is versatile, flexible, vibrant and attention-grabbing. It’s cost-effective and it gets results. Does your marketing communications mix draw your audiences in by utilizing the power of video? Enjoy these clips from from Saxum’s archive of award-winning video campaigns. See how video draws you – the viewer – in, keeps your attention and tells a…
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AUTHOR Grant Zellner, Zane Rader CATEGORY Digital, Industry Expertise, Tips and Tricks
healthyblog

Employee Health Starts with Employers

From wearable fitness trackers to smartphone apps, people are paying more attention to the benefits of wellness and craving resources to live a healthier lifestyle. A recent study by HealthMine revealed 75 percent of employees surveyed said their employer or health plan sponsor should offer a program to help them improve and manage their health.…
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AUTHOR Lindsay Vidrine CATEGORY Consumer, Health, Industry Expertise
googleblog

Google Gives ‘Mobile Friendly’ Websites Bonus Points

On April 21, Google released a significant update to their search engine algorithm impacting mobile search results in a way that favors webpages deemed “mobile friendly”. When a user searches Google using a mobile device, webpages that are optimized for mobile will be ranked higher and appear higher in organic search results. This change does…
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AUTHOR Jeff Lowe & Charity Jernigan CATEGORY Consumer, Digital, Industry Expertise, News
(1) logohil

Hillary Clinton’s Logo Presidential Announcement

The second quarter of 2015 signals the beginning of the 2016 election cycle. With each presidential campaign kickoff, Americans will be pummeled with messages and images across all media platforms from multiple candidates up until November 2016. Among these recent announcements, none has been more notable than Hillary Clinton’s. Following Clinton’s much-anticipated formal announcement, many…
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AUTHOR Will Hodges CATEGORY Consumer, Digital, Industry Expertise, News
StepUpBlogImage

Saxum Awards $50K Step Up Grant to Two Oklahoma Nonprofits

Step Up is our nonprofit grants program that provides pro-bono services to qualifying nonprofits with a primary goal of making an impact in the communities where the company operates. After launching in 2009, we are proud to claim donated services of more than $400,000 to 10 Oklahoma nonprofits.   For 2015, we are excited to announced that we recently selected The…
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AUTHOR Meridith Tucker CATEGORY News, Nonprofit, PR