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Kristi

When you have worked at an organization for 25 years, the thought of taking on new challenges somewhere else may seem overwhelming. You know what you are good at, you understand the subtle nuances of the office, you know where the best taco stands are and who has candy at their desk. But what happens…
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AUTHOR Charity Jernigan CATEGORY Energy, Industry Expertise, News, Team
BeBold

Ten Tips for Energy Communications

Overheard in energy circles, “Did you see today’s rig count?” and “What’s going on with WTI?” or perhaps, “Are the layoffs over?” What do these topics of the day have in common? They are all out of your control. What do you control? Your message. Here are a few communication tips to use to your…
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AUTHOR Renzi Stone CATEGORY Energy, Industry Expertise, PR, Tips and Tricks
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ADDY Awards Unite the Industry

Once a year, our industry has the opportunity to put aside our competitive nature and gather as friends to celebrate the blood, sweat and ink we’ve spilled. The Addy Awards remind us that in the end, we are all chasing after the same thing: excellence. Afterward, when the dust settles and the bottles have run…
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AUTHOR Aran Coleman CATEGORY ADDYs, Advertising, Digital, Industry Expertise
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We are The Order.

Creators of campaigns. Builders of brands. Artists, writers, photographers, and execs, our messages move the collective. Are you a member of The Order? Do you know one? Share away. #WeAreTheOrder P.S. Learn more about the making of The Order campaign in the days to come. PART 1 – The Idea Every year, in cities across…
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AUTHOR Jenifer McAbee CATEGORY ADDYs, Advertising, Digital, Industry Expertise
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Saxum’s Hobby Lobby Campaign Shortlisted for In2 SABRE Award

Developing an interactive online platform around a controversial case is no easy task. When family-owned arts and crafts retailer Hobby Lobby stood up for the religious freedom of private, family-owned businesses, the Saxum team stepped in to help manage its online presence. Last month, Saxum’s innovative work was shortlisted for a 2015 In2 SABRE Award…
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AUTHOR Jenifer McAbee CATEGORY Consumer, Digital, PR
Multiethnic Group of People Socail Networking at Cafe

Digital Social Culture

We’ve all heard it, ironically on social media, “Oh no, I don’t use social media, I try to enjoy the moment.”  As digital culture soars and its shadow slowly swallows social norms, is our society becoming numb to real moments? Admittedly, it is a bit unnerving coming across a group of friends doused in silence…
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AUTHOR Nida Nizami CATEGORY Digital, PR
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Saxum opens Houston office; hires industry veteran Henderson to lead national business development

Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, today announced it has opened an office in Houston and has hired agency veteran Teresa Henderson to serve as senior vice president of client development. “Opening an office in Houston is a natural expansion to support our large energy practice as well…
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AUTHOR Lindsay Laird CATEGORY Consumer, Energy, Health Care, News, Team
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‘Management Maintains and Leadership Transcends’

For this month’s column on Public Relations Tactics on PRSA.org,  Ken Jacob of Jacobs Communications Consulting, asked respected PR leader Renzi Stone, chairman and CEO of integrated communications agency Saxum, a series of questions about leadership. What were the most important leadership lessons you ever learned from the people for whom you worked during your career? I…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, PR