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Olympics Blog-Final

Give Back Like an Olympian

With the Olympics just wrapping up, we got to enjoy two weeks of amazing athletic achievements, stories of defiance and more importantly, unity. It was a time of national pride and international comradery. But what many may not have realized is the extent to which these athletes contribute off the playing field and how they…
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AUTHOR Jenifer McAbee CATEGORY Entertainment, Social Good
INC 5000 USE

Saxum named to Inc. 5000 list for sixth consecutive year

Saxum’s continued growth in energy and other key sectors translates to rise in rankings amongst America’s elite Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, was recently named one of the top 5,000 fastest growing companies by Inc. magazine. The company recognized a 74 percent three-year growth. This year marks…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Marketing, News, PR
Instagram Blog Photo

Instagram Stories: Color Us Impressed

Whether you’ve jumped on Team Instagram or are standing your ground and remaining loyal to Team Snapchat, it’s hard not to notice the serious advantages that have surfaced with Instagram’s newest Stories feature. The Design and Integration Kinda Rocks First, Stories placement in Instagram’s design alone should be attractive for both marketing and personal use.…
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AUTHOR Jenifer McAbee CATEGORY Digital, Industry Expertise, Marketing, Tips and Tricks
Guerilla Marketing - Audiences Crave Brand Authenticity by Amy Blackburn (Blog Graphic)

Audiences Crave Brand Authenticity

There is no shortage of information related to being  successful in business – countless webinars, YouTube videos, and social media experts claiming that their method will help your brand succeed. You’ve undoubtedly heard them: Work smarter, not harder. Create systems. Delegate, delegate, delegate. While each of these certainly has merit, and could easily help your…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing
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Social Media Day 2016

Marketing has always been an ever-evolving industry that changes day-to-day, but the introduction of social media began a new era that completely redefined the way people market both themselves and their businesses. At Saxum, our digital team brainstorms, crafts and executes marketing campaigns on a multitude of social platforms. They’ll be the first to tell…
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AUTHOR Jenifer McAbee CATEGORY Digital, Entertainment, Industry Expertise, Marketing
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Selling Your Brand Online

We’ve seen it all across our social media feeds. Whether it’s your mom, your neighbor, your long-lost friend from high school or even yourself, direct sales companies are becoming part of our daily lives. The opportunity to be part of an at-home business is now easier than ever thanks to technology and companies such as…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing, Tips and Tricks
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Laying the Foundation of Fatherhood

Looking forward to my second Father’s Day, I can’t help but think of all the amazing experiences fatherhood has brought in such a short amount of time. People say it goes by so fast, and it might looking back 20 years later. But, for now, I feel that I can remember each and every day…
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AUTHOR Jenifer McAbee CATEGORY Marketing, Team
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Branding Q&A with Dan Martel and Chad Bianco

Branding. It’s one of the most important – and most misunderstood – concepts in the world of marketing. I sat down with a couple of Saxum’s branding experts, Dan Martel and Chad Bianco, to find out exactly why branding is so fundamental for companies today. How would you describe branding? Dan: It’s the single most…
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AUTHOR Madison Hedrick, Saxum Grad Fellow CATEGORY Advertising, Creative, Industry Expertise, Marketing
Diversity in Design Blog Header Graphic

How Design Impacts Diversity

Here at Saxum, we embrace diversity. We also know that diversity itself is a spectrum that includes ethnicity, race, religion, gender orientation and more — and we have also come to associate diversity with how people work and how people think. From people that are detail-driven, to the big-picture thinkers, from designers to accountants, everyone here is different.…
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AUTHOR Jenifer McAbee CATEGORY Creative, Industry Expertise, Tips and Tricks

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