Once a year, our industry has the opportunity to put aside our competitive nature and gather as friends to celebrate the blood, sweat and ink we’ve spilled. The Addy Awards remind us that in the end, we are all chasing after the same thing: excellence.
Afterward, when the dust settles and the bottles have run dry, we return to our daily lives. As we prepare to battle each other once again for relevance and opportunity, we’ll remember that we have another year to make something beautiful, something exciting. Because in a year’s time, we’ll all put down our rapidographs, drop our guard and the cycle will start again.
View the album on Flickr: https://flic.kr/s/aHsk5u3sWZ